Toyota's Swagger Wagon

Three things that most people just don't consider "cool" - (1) minivans, (2) still using the word "swagger" and, (3) gumby fades. Leave it to the people at Saatchi & Saatchi LA to revitalize 2 out of the 3 (those of you still rockin' the gumby fade ... STOP it) long enough to give us all a good laugh and the new 2011 Toyota Sienna a sensational internet marketing campaign. Ladies and gentlemen, I present to you (better late than never), the phenomena that is the "Swagger Wagon."



Yes, yes, I know. You're welcome.

You have to admit that beat was pretty official. The lyrics and visuals are too funny and "Pops" is the truth! Catch more of their videos, including "Daddy Like: Swagger Wagon Supreme" on YouTube.

P.S. Double check the floor mats just to be safe. What?

The Commercial That Started It All

Yes, indeed, Toooys R Us! I just didn't understood what was up with my mom knowing the words to this lil jingle better than I did! Now at age 6, I would imagine most kids would pay it no mind and just seek out an opportunity to ask for the "bestest" looking toy that flashed across the screen but I knew better. Yeah, something just wasn't right with that.

I mean ... she was grown. Why would she want to be a kid? Just about every kid I knew wanted to be an adult so that they could decide what time they'd be going to bed and what flavor of ice cream to have for breakfast when they woke up the next day. Yeah, that's right, we knew your secrets!

It wasn't until about 15 years later that I figured it all out (I never said I was the fastest kid ... just said I noticed things). Those crafty execs knew children would be suckered in automatically just from the sight of the toys alone. The adults, however (you know the "kids" with money), had to buy into something more in order to hand over their money. One care-free, nostalgia inducing jingle coming right up!

80's babies stand up! Sing it out loud!

Toy's R Us doesn't even really advertize like they used to. So well established, they probably didn't really need to there for a while. Thanks to the ROI factor being embedded into the melody, the last of the 80's babies may still frequent Toys R Us when it's time to buy lil junior a gift. Still, what will become of Toys R Us when the generation that bonded the most with the famous theme song ... grows up?