Just a moment please, be right with you!

So it's been a while since I've posted anything. I must say, I highly doubt anyone has noticed or even cares but I WILL be back! Things just suddenly got busy and I can proudly say that it's the "been laying the foundation for my own business/getting new clients" kind of busy rather than the usual ... "I've got to tend to those strawberries on FarmVille in another half hour" busy.

The end of my hiatus will be marked by better researched commercials aaaaaand dare I say possibly a few "home grown" commercials of my own... [I'm giddy with just the thought]! So, be sure to check back regularly like with your favorite online social network, game or blog other than this one lol.

See yall soon,

Miss Cox

Schick Cuts Back on Gratuity

This JUST in: Subliminal my patootey! Turns out the execs just turned it down a bit because clearly we weren't ready for THIS version! SMH while LMAO.

Well THIS Guy Just Killed My Dream!

LMAO, THIS DUDE!! No, lol, this gentleman broke down the commercial way better than I (as he factually critiqued it as apposed to my rather emotional critique) by comparing it to the Wizard of Oz and naming that tune playing in the background. THEEEEEN he just flips the script! After lulling me into a false sense of security, he smacks me in the face with a lil dose of reality baaaabyyyyyy!!!

He accuses Toyota of GREENWASHING to have lil suckers like me all caught up with the "purtay" colors and sweet music rather than THE FACTS! And isn't that exactly what I did? I gushed all over this thing BUT for good reason. The commercial did its job fantastically. Do NOT take away from the folks at Saatchi & Saatchi, LA (I love their work as a whole but, of course, I am partial to their NY office), because they did their jobs!! This gentleman from Media Bites has an issue with Toyota more so than Saatchi & Saatchi. Still ... I would be remiss if I didn't hit you with the following take:

[sigh]

Whatever dude ... commercial still rocks ...

The Harmony of Toyota

I love, Love, LOVE this commercial! "It's harmony between man, nature and machine." I think it's incredibly innovative, colorful, and successful in conveying it's message in a visually impressive and entertaining way. The music is also a great, soothing selection and I could just listen to it over and over but; does anyone else feel like Alice in Wonderland stumbled into the opening ceremony of the 2008 Summer Olympic Games in Beijing???

Hunh? Maybe just a little bit? No? Well, speaking of Alice in Wonderland, that 2010, Tim Burton & Johnny Depp version ... I'll be all over THAT! Who's with me???

Cleaner Bimmers (that's BIMMER, not BEEMER) --- with Diesel?

First off, I'd like to say that I did my research on this one. A BMW automobile is actually a "bimmer" while the motorcycles are called "beemers." Check it out for yourself here if you'd like but I digress, back to my point ...

Brandweek.com is reporting that BMW will debut one of its two new 30 second spots trying to persuade viewers that they can count "on a cleaner-burning, eco-friendly fuel that doesn’t get in the way of performance." The 335d sedan and X5 xDrive35d crossover models both run on diesel.

Imagine that... or even better, plan to tune in on Sunday, August 16, when one of the ads is set to air during the season-three's premiere of AMC’s Mad Men. No? You won't be watching? Well, will you be watching "Bravo’s Top Chef Las Vegas and Top Chef Masters; TNT's The Closer, Leverage and Dark Blue; Travel Channel’s Man v. Food and Anthony Bourdain: No Reservations; Discovery Channel’s Man vs. Wild and Mythbusters; and the Sept. 22 season finale of Syfy’s Warehouse 13?" You've got to be SOMEWHERE in there! I still find it interesting to imagine who they have selected as their primary target. Seems like more of a masculine crowd, [sniffing the air] about 30-50 years of age, [holding moistened finger up to the breeze] making approximately $60-80K a year ... at least. [shrug].

Here's one of the print ads that will appear in USA Today and the Wall Street Journal which "addresses the Obama administration’s call for more tougher fuel-efficiency standards for cars and light trucks via text that states: 'Mr. President, perhaps we can be of some assistance.'"

Again, check out Brandweek.com for the full article.

Cute! lol. I'll put $5 on it that the building, "wall-thingy" in the back was photoshopped to be on a slant to give the affect that the cars are lined up in size order when in actuality, they're pretty much all one of two heights. ;)

Schick Tells Women: "Trim That Bush!"

Now I hate to be vulgar, really I do. Especially when there's the chance that I'll be misunderstood but c'mon! What is THIS?!?! The Schick Quattro Trim Style for Women, also known as the "Hedge Clipper" for short (???) --- and no, let's not even try and sugar-coat it now! Look at them trying to be slick by using low growing trees! I personally think they should have just gone all the way and made them bushes! LOL. I'm not at all offended, just wondering if anyone else has taken notice of the "unkept trees" magically shrinking into nice lil groin shaped ... plants. :)

P.S. I'd also LOVE to know who originally came up with this idea (male or female) and the chain of command it went through to make it onto our tv screens. Just curious.

The Commercial That Started It All

Yes, indeed, Toooys R Us! I just didn't understood what was up with my mom knowing the words to this lil jingle better than I did! Now at age 6, I would imagine most kids would pay it no mind and just seek out an opportunity to ask for the "bestest" looking toy that flashed across the screen but I knew better. Yeah, something just wasn't right with that.

I mean ... she was grown. Why would she want to be a kid? Just about every kid I knew wanted to be an adult so that they could decide what time they'd be going to bed and what flavor of ice cream to have for breakfast when they woke up the next day. Yeah, that's right, we knew your secrets!

It wasn't until about 15 years later that I figured it all out (I never said I was the fastest kid ... just said I noticed things). Those crafty execs knew children would be suckered in automatically just from the sight of the toys alone. The adults, however (you know the "kids" with money), had to buy into something more in order to hand over their money. One care-free, nostalgia inducing jingle coming right up!

80's babies stand up! Sing it out loud!

Toy's R Us doesn't even really advertize like they used to. So well established, they probably didn't really need to there for a while. Thanks to the ROI factor being embedded into the melody, the last of the 80's babies may still frequent Toys R Us when it's time to buy lil junior a gift. Still, what will become of Toys R Us when the generation that bonded the most with the famous theme song ... grows up?