Thursday, January 27, 2011

Roseanne Barr vs. Betty White

HAPPY NEW YEAR!!! 

Ok, yeah, I know but I'm here now. Why? The Super Bowl, of course. We're just weeks away and I'm counting down to all the touch downs, beers, food, good company and commercials!

At the top of my list of brands to watch for is Snickers. You may remember their spot from last years big game with the classic Betty White starring in their "You're Not You" commercial. What you may not have known is that the spot was created by ad agency, BBDO, New York and, they're returning this year with a similar game plan but a different star. The one and only Roseanne Barr.


Now, as long as they don't have her spoofing the national anthem again, it should be entertaining --- but as funny as America's Golden Girl? I'm not so sure. I mean how do you compete with her muffin tasting, head banging, rock star power? Roseanne's got quite the task in front of her. Either way, I look forward to seeing how it all works out. You can check out the full story as reported by AdAge or check out "Rose" gettin' down and dirty (and what Roseanne needs to beat) below.