Friday, August 14, 2009

Cleaner Bimmers (that's BIMMER, not BEEMER) --- with Diesel?

First off, I'd like to say that I did my research on this one. A BMW automobile is actually a "bimmer" while the motorcycles are called "beemers." Check it out for yourself here if you'd like but I digress, back to my point ...

Brandweek.com is reporting that BMW will debut one of its two new 30 second spots trying to persuade viewers that they can count "on a cleaner-burning, eco-friendly fuel that doesn’t get in the way of performance." The 335d sedan and X5 xDrive35d crossover models both run on diesel.

Imagine that... or even better, plan to tune in on Sunday, August 16, when one of the ads is set to air during the season-three's premiere of AMC’s Mad Men. No? You won't be watching? Well, will you be watching "Bravo’s Top Chef Las Vegas and Top Chef Masters; TNT's The Closer, Leverage and Dark Blue; Travel Channel’s Man v. Food and Anthony Bourdain: No Reservations; Discovery Channel’s Man vs. Wild and Mythbusters; and the Sept. 22 season finale of Syfy’s Warehouse 13?" You've got to be SOMEWHERE in there! I still find it interesting to imagine who they have selected as their primary target. Seems like more of a masculine crowd, [sniffing the air] about 30-50 years of age, [holding moistened finger up to the breeze] making approximately $60-80K a year ... at least. [shrug].

Here's one of the print ads that will appear in USA Today and the Wall Street Journal which "addresses the Obama administration’s call for more tougher fuel-efficiency standards for cars and light trucks via text that states: 'Mr. President, perhaps we can be of some assistance.'"
Again, check out Brandweek.com for the full article.



Cute! lol. I'll put $5 on it that the building, "wall-thingy" in the back was photoshopped to be on a slant to give the affect that the cars are lined up in size order when in actuality, they're pretty much all one of two heights. ;)

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