LMAO, THIS DUDE!! No, lol, this gentleman broke down the commercial way better than I (as he factually critiqued it as apposed to my rather emotional critique) by comparing it to the Wizard of Oz and naming that tune playing in the background. THEEEEEN he just flips the script! After lulling me into a false sense of security, he smacks me in the face with a lil dose of reality baaaabyyyyyy!!!
He accuses Toyota of GREENWASHING to have lil suckers like me all caught up with the "purtay" colors and sweet music rather than THE FACTS! And isn't that exactly what I did? I gushed all over this thing BUT for good reason. The commercial did its job fantastically. Do NOT take away from the folks at Saatchi & Saatchi, LA (I love their work as a whole but, of course, I am partial to their NY office), because they did their jobs!! This gentleman from Media Bites has an issue with Toyota more so than Saatchi & Saatchi. Still ... I would be remiss if I didn't hit you with the following take:
[sigh]
Whatever dude ... commercial still rocks ...
